Unleashing a distinctive combination of creative and analytical rigor to fuel growth through precision marketing.
BOSTON, Mass. – November 16, 2023 – Bamboo Rose, a leading provider of retail management technology solutions, is pleased to announce the appointment of Jennifer Schiffman as its new Chief Marketing Officer (CMO).
In the role, Schiffman will report directly to Bamboo Rose CEO, Matt Stevens, and will be responsible for driving growth as part of a focused, tightly knit go-to-market motion.
“Welcoming Jen as our new CMO marks an exciting milestone as we continue to expand our executive team to fuel strategic growth,” said Matt Stevens. “Her energizing leadership style, collaborative approach, and unique skill set will be pivotal for Bamboo Rose as we zero in on our target market of global retailers, raise brand awareness, and continue to roll out product innovation globally.”
Schiffman brings 15+ years of experience across Fortune 500, private equity SaaS, and venture-backed adtech companies. She has a special fondness for grocery retail from her days at Heinz.
Most recently, Schiffman built out the marketing function at Blacksmith Applications, a PE-backed trade promotion management and optimization SaaS solution provider, where she achieved remarkable growth and played a key role in the company’s strategic exit to TELUS.
Schiffman will be responsible for developing and executing Bamboo Rose’s global marketing strategy, including brand integration for acquired companies and products. “I enjoy balancing creativity and analytical rigor to maximize marketing effectiveness,” said Schiffman. “It’s exciting to be part of a team that’s responsible for the critical business processes and technology supporting the world’s largest retailers…brands that all of us find in our closets and pantries every day.”
With Schiffman leading Bamboo Rose’s marketing efforts, the organization is poised to reach new heights. Her expertise, strategic mindset, and passion for executing through the voice of the customer will undoubtedly drive growth and solidify Bamboo Rose’s position as a leader in retail technology.
To learn more about Bamboo Rose, please schedule a meeting with our team or meet the team at the PI Apparel Supply Chain Forum in NYC (November 28 – 29, 2023).
About Bamboo Rose
Bamboo Rose is the leading collaborative product development, sourcing, and supply chain platform for retailers and consumer brands; helping companies bring great products to market faster, more efficiently, and at higher margins. With deep vertical expertise in industries such as fashion & apparel, food & consumables, and general merchandise, Bamboo Rose empowers businesses to manage supply chain complexity with ease. https://bamboorose.com/
Chief Marketing Officer