Bamboo Rose answers a vital Industry question, “Can you back up your product claims?”

by | Dec 20, 2022

A key extension of Product Lifecycle Management, Claims Management helps retailers and brands keep pace with ESG legislation and consumer expectations.

BOSTON – December 20, 2022Bamboo Rose, the leading multi-enterprise supply chain and product lifecycle management platform for retailers, brands, and suppliers, is excited to announce new Claims Management functionality that prepares retailers and brands for emerging regulations, changing consumer trends, and accelerating competitive pressures.

Consumers expect retailers and brands to bring products to market that align with their fast-changing expectations and coincide with their personal values. As organizations scramble to keep pace, they run the risk of making claims on products that might be inaccurate – introducing consumer safety, regulatory, and brand risk. Bamboo Rose Claims Management helps retailers maintain product innovation agility to consumer trends and values while digitally ensuring that these product claims aren’t misleading or inaccurate. The platform’s multi-enterprise architecture takes this assurance a step further – validating product claims against several tiers of a client’s supply chain community.

“Today, all product categories, from apparel to health and beauty, need to ensure that claims they make on raw materials, ingredients, sourcing partners, and packaging can be verified and substantiated under regulatory scrutiny,” said Ann Diamante, Chief Product Officer at Bamboo Rose. “It’s been exciting to work closely with product, supply chain, legal, and marketing teams on a platform that supports agile, low risk product innovation across global markets.”

Aggregating and digitizing claims management data on Bamboo Rose replaces multiple legacy systems and manual data management approaches that have eroded data quality and generated siloes across teams. On Bamboo Rose, this data becomes real-time and validated by 3rd parties as well as internal teams. In a digital format, this diverse data becomes searchable allowing clients to quickly search product specifications such as ingredients, materials, or claims across the entire portfolio to prepare for emerging regulations or respond to an inbound consumer inquiry.

In January, the Bamboo Rose leadership team will be in attendance at NRF 2023, Retail’s Big Show, meeting with clients on platform strategy, demonstrating industry leading software, and discussing the trajectory of the retail industry in 2023 and beyond. To meet with Bamboo Rose at NRF, schedule a meeting to visit us at Booth #3966.

Bamboo Rose is the industry-leading Multi-Enterprise Product and Supply Chain Platform, connecting the entire retail community and helping companies bring great products to market faster, more efficiently, and at higher margins. The platform features a suite of patented supply chain solutions, including Bamboo Rose B2B Marketplace, Product Lifecycle Management, Sourcing, Purchase Order Management, Global Trade Management, and Financing, each one supported by intelligent engines for optimization, costing, and scheduling across the platform.

Public Relations Contact:
Jennifer Schiffman
Chief Marketing Officer