Free Fly Apparel is Hooked on Backbone’s Tech Pack Creation Tools

For many, the wilderness is a place to explore the unknown, but for Free Fly Apparel, nature is the center of our lives. With fishing rods in hand, Free Fly’s journey began on the waters of Charleston, South Carolina with a dream to simplify outdoor performance gear and create products that allow customers to experience life more comfortably on and around the water.

After years of researching the ideal fabric blend, Free Fly landed on natural bamboo apparel, and a family business was born to celebrate the freedom of life on the water. As Free Fly Apparel continued to expand its headquarters to accommodate a growing team and more extensive collections, it became nearly impossible to keep up with the rapidly growing product line. 

The team at Free Fly knew it needed a solution to organize product development needs and utilized Backbone PLM’s tech pack creation tools to display product specifications and consolidate sample feedback. Before adopting Backbone, Free Fly managed these processes through 100+ email threads, spreadsheets, and a whole lot of headaches.

To learn more, read our latest case study to see how Backbone PLM supports Free Fly Apparel’s scalability through customizable tech pack creation tools.