Retail tech news in September centered around the importance of technology in the retail space, and how retail brands can use tech to increase speed to market, provide higher quality goods and enhance the shopping experience. In case you missed them, we’ve highlighted four of the top articles from last month:
Forbes, Sept. 2, 2016
While women account for up to 80 percent of consumer purchases, they arb,vve woefully underrepresented in top tech positions at retail brands, with as few as five percent of retail executive and technology positions being held by women. This gap may lead to a disconnect between the technical back-end of a retail site and a female shopper’s desired experience. A huge contributing factor is the general lack of women in science, technology, engineering and math (STEM) fields in general. A few retail brands are beginning to buck the trend by participating in the Girls Who Code Summer Immersion program.
CNBC, Sept. 15, 2016
Brands like Lululemon have transformed the athletic apparel industry and transcended to the status of everyday wear. CNBC spoke with company founder Chip Wilson about why speed to market is more critical than ever, but it can’t come at the expense of quality.
TechCrunch, Sept. 15, 2016
There’s been a lot of discussion around how traditional retail is struggling with the rise – and now dominance – of online shopping, but this article in TechCrunch focuses on the opportunities that technology presents to retailers. From personalized brand bots to social media integration and simplified transaction processes, retailers that take advantage of technology rather than avoiding it have the potential to see tremendous success.
Times of India, Sept. 19, 2016
International trade engine Alibaba may launch a customer facing e-commerce site, and the company attributes its global success to having a robust seller ecosystem. Read more about Alibaba’s projected partnerships in China and elsewhere, and how the B2B marketplace plans to dive into the B2C space.
At Bamboo Rose, we embrace technology in the retail space. Follow us on Twitter for all the latest updates.