A major French retailer is putting AI at the heart of its promotional planning strategy.

Bamboo Rose announces a major customer win in France, as Chronodrive selects Bamboo Rose Decision Intelligence—the AI engine powering TotalPLM™, Bamboo Rose’s retail management platform—to improve the accuracy of its promotional sales forecasts and optimize inventory management.

The click-and-collect pioneer has selected Bamboo Rose Decision Intelligence to significantly improve the accuracy of its promotional sales forecasts for short-dated products and to optimize inventory management using artificial intelligence.

As a pioneer of drive-through grocery retail in France, Chronodrive (Auchan Group) operates 56 locations nationwide and manages a catalog of approximately 16,000 SKUs. The retailer also runs more than 50 promotional mechanisms, including discounts, bundled offers, and limited-time promotions.This operational complexity—combined with the ambition to optimize storage, reduce food waste, and limit stock-outs—led Chronodrive to adopt Bamboo Rose’s Decision Intelligence platform.

Through AI-driven automation, the solution enables monthly promotional sales forecasting at SKU level, up to four months in advance, allowing Chronodrive to better align inventory with promotional intensity and customer demand.

“In just a few months, we improved our spoilage rate by 8%,” says Sébastien Picart, CEO of Chronodrive.

According to Bamboo Rose, the estimated annual profit generated through reduced overstock reaches €700,000, demonstrating the tangible business value of more accurate forecasting and inventory optimization.

“Chronodrive perfectly illustrates the transformative impact of AI on retail in a sustainable and responsible way,” notes Bamboo Rose.

By embedding Decision Intelligence at the core of promotional planning, retailers can simultaneously improve performance, reduce waste, and gain greater operational agility.

The next phase of the project will focus on managing all promotional flows—not only short-dated products—within Bamboo Rose Decision Intelligence, further strengthening its role as the AI engine of TotalPLM™, Bamboo Rose’s end-to-end retail management platform.