Bamboo Rose Blog | Retail News

Bamboo Rose inks deal with Action NL

The deal with Action

Bamboo Rose has signed Netherlands-based Action as a customer on its Bamboo Rose product lifecycle management (PLM) and sourcing platform.


“We were impressed with the Bamboo Rose team’s retail expertise and their very different approach to PLM and sourcing, which focuses on speed and digital and is in the cloud,” said Simon Hathway, buying & merchandising director at Action. “The Bamboo Rose platform will support our continued international growth and effectively support sourcing surprising products at the lowest prices.”


Offering “surprising” product is a goal for Action – to delight their customers. We are proud to be a part of their European growth.


Action is a rapidly growing international non-food discounter with nearly 35,000 employees and more than 900 stores in Netherlands, Belgium, Germany, France, Luxembourg and Austria. Action offers a varied range of  more than 6,000 products from 13 categories at very low prices.


Action chose Bamboo Rose for its PLM and sourcing solution to speed time to market, reduce manual workload and operations costs and provide the data integrity and visibility needed for its global sourcing operation.


Bamboo Rose is hyper-focused on helping retailers shorten the product development timeframe, and an important component of that process is digital sourcing. By going digital with Bamboo Rose, Action and other retailers etailers can cut extra cost and time out of the sourcing phase while gathering critical feedback from the supply chain.


Action is the latest customer to join Bamboo Rose’s significant value retailing and grocery portfolio, which also includes brands like Auchan, Woolworths, Shoprite and Family Dollar.