How AEO Unlocked Operational Efficiency & Exponential Growth

In today’s fast-paced retail industry, staying ahead of the competition requires efficient operations and the ability to adapt quickly to changing consumer demands. American Eagle Outfitters (AEO), a leading global apparel retailer, recognized the need to streamline its complex supply chain to drive growth at scale.

 

AEO, known for its high-quality, on-trend clothing and accessories under the American Eagle & Aerie brands, faced a significant challenge. With over 1,000 stores worldwide and a strong online presence, AEO needed to manage a complex global supply chain, from design to production, while ensuring products reached the market quickly across various channels. However, the lack of collaboration and visibility within their supply chain was impeding their expansion and ability to meet consumer demand.

 

In the past, AEO relied on disparate systems to manage its supply chain, leading to limited collaboration, longer development cycles, and a lack of visibility throughout the process. To overcome these challenges and support its growth plans, AEO sought a solution that could unify internal and external collaboration, improve speed to market, and facilitate better product development decisions aligned with market trends and consumer preferences.

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Hello, transformation!

 

 

And that’s exactly where we come in. We empower retailers and brands to accelerate data-driven product and supply chain decisions through collaboration. AEO gained a holistic view of its supply chain, from product development to distribution, and enabled seamless collaboration among internal and external teams.

 

The business outcomes were nothing short of remarkable. AEO became more proactive and agile in its product development and supply chain operations, unlocking operational efficiency that translated into exponential growth. AEO expanded its market presence, ensuring the right products reached its consumers at the right time via the right channel. Ultimately leading to faster speed to market, brand loyalty, and increased revenue.

 

Get the full story & the results – read our AEO case study.

 

Related resources:
Fireside chat with AEO & Sourcing Journal
AEO Testimonial Video